Exclusive Workshops


Pure Motive Pricing

Presented by Joe Crisara, America's Service Coach and Mike Robinson of EGIA
Tuesday, September 12 | 9:30 AM – 11:30 AM

This talk by Joe Crisara, America's Service Coach and Mike Robinson of EGIA will take a deep dive into the impact your pricing has on your results and on your company culture. The new, rapidly evolving technology-driven economy combined with the American populist culture are changing the way we think about purchasing services.

  • Are you leading and being a part of these new changes?
  • Or are you stuck in the past?
  • Are you prepared to perform in the service industry in the future?

Mike Robinson will start this session by going over the TRUE cost of doing business in the home performance and hvac business. He will continue by helping you to build a profit on top of your costs, so that you can not only operate your current business, but also grow into the future.

Joe Crisara will then go over "real-life" examples of how actual high-performing service contractors have changed their flat rate pricing structure from the old way of featuring materials, to a new paradigm which emphasizes the value of your service. Rick Picard, a Residential Comfort Advisor, will join Joe to show you real life case studies using the Pure Motive Pricing model. Rick, an HVAC legend who single-handedly used Joe’s approach to generate over $6 million dollars in 2016, will answer any and all questions about his process.

After attending this session, you will take home the knowledge and tools of this proven approach to help grow your business. Attend this session to learn a new pricing approach, and to partake in the most dramatic value-enhancing program for your service business to perform at the highest level today. This Exclusive Workshop is only available to the first 500 Contractors who register for the All-Access pass.

This Exclusive Workshop is only available to the first 500 Contractors who register for the All-Access pass.

Back on Track - How to Have the Tough Conversations

Presented by: Ellen Rohr, Small Business "Un-Complicated" Expert Featured on NBC News, New York Times, CBS, Huffington Post, Fox Business and More
Tuesday, September 12 | 1:00 pm – 4:00 pm

Interested in getting your team to do things your way, with no arguments? Ellen shares straight-forward advice for creating a sane, engaging culture, and reducing the drama that can suck the life out of you and your employees. And when you (or they) fall off track, Ellen's surefire tactics can help you get back on.

And then, let's get AWKWARD! Ellen will demonstrate the tough conversations. Bring your most awkward situations to the conversation and play them out in real time to tackle issues including the chronic latecomer, when family crisis or illness affects work performance, the Solomon Situation ("Did not!" "Did too!") and more.

This Exclusive Workshop is only available to the first 500 Contractors who register for the All-Access pass.